The Most Beautiful Gown Social Media Y-WE Campaign

Y-WE wants to SHAKE UP social media with a big bold idea on June 25th–The Most Beautiful Gown campaign. We want to redefine the beauty standard, and sending a powerful message: the most beautiful gown a woman can wear is her graduation gown. Goodbye supermodels…Hello role models!
We’re inviting members of our community to help by sharing stories of Y-WE graduates with their networks AND adding to the momentum by sharing photos of themselves or graduates they admire, with the hashtag #TheMostBeautifulGown (or #tbt for those throwback photos).
My ask of you: Will you help shake up social media by sharing a story from Y-WE’s social media or sharing a photo of your own? 
To get a sneak preview of our graduate stories and help #TheMostBeautifulGown go to:

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